Ethical and Professional Manifesto
1. The only way to achieve concrete results is to work hard.
2. Marketing gurus don't exist.
3. The added value is YOU and YOUR PRODUCT / SERVICE.
4. Communicate and delight people who love you and your business.
5. Everything has already been thought, but nothing has been already done.
6. Pay attention to details.
7. Avoid too technical communication leads to practical solutions.